Drink up
Heineken has been able to remain one of the world’s leading consumer and corporate brands for more than 130 years. It confronts directly the challenges in many of our markets to deliver organic profit growth, but also focuses on building the long-term future of our brands and business.
Key focus is on driving the growth of our brands and improving our financial performance on ensuring that acquisitions, partnerships and distribution strategies create value. The focus is also on enabling our employees to use their potential and building a true performance based culture.
Beer is all about enjoyment and for us, the social experience is inseparable from the beer. We sponsor music, sport, art and other commercial events because we think they are great ways for people to come together and enjoy themselves. We also try to positively express our values in the media, workplace, and in public life.
We try to impose trends rather than passively accepting, and suffering, from them. We have identified fifteen themes in a worldwide programme on social accountability including anti-corruption, child labour, employee representation, sexual harassment and non-discrimination. We also have special programs on HIV/AIDS and responsible alcohol consumption. Since 1999, we have required all of our operating companies to develop these programmes in phases as an integral part of their activities.
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